Telugu New Year is the time to greet the forthcoming year with sheer buoyancy whilst bidding bye to the closed year. Enthusiasm and zest teamed with the age old tradition, rich heritage and conventional beliefs of South India particularly Andhra Pradesh finds a profound diction amidst the celebration of the Telugu New Year. This falls on the very first day of the month of Chaitra and is the time to witness the renewal in almost every sphere of life.
Ugadi as it has been named by the Telugu people all over the world is the occasion when parts of South India and Andhra Pradesh decks up to meet the forthcoming year with utter gusto.
In accord to Chandramana, Ugadi or the Telugu New Year is observed on the bright full moon day of the first month of spring time. The day with its entire fullness ideally marks the commencement of a New Year. The onset of the spring with the vibrancies of life and new growth, with the lush emerald fields, with the full grown blossoms and with the captivating reek of the jasmine flower makes the Telugu New Year day an event of celebrating the newness. It is believed that the creator of the Hindu pantheon Lord Brahma started his creation of the world on this particular day hence Ugadi is not only the time to greet the new time but is an auspicious day of sheer religious importance.
Although the countdown and preparation of the festival begins a week ahead yet it is on the Telugu New Year day the true spirit of greeting the New Year can be felt. Houses are given a thorough wash. Painting of the old houses to offer a whole new look makes Telugu New Year a lot more colorful. The flavor of traditional delicacies, the pungent smell of new clothes and the frenzied hallelujah of the populace makes the Telugu New Year an event of sheer delight.
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